Liam Berg, Copywriter
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Liam Berg, Copywriter
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Bachan's


Bachan’s Japanese Barbecue Sauce

Most people know Bachan’s by its red octopus logo.
So for the brand’s first-ever campaign, we turned that logo into a real-life mascot.


TV


Social Videos

 
 
 

Social Stills

 

Made at Barrett Hofherr with Michael Simon

CDs: Jamie Barrett, Todd Eisner

AdAge, Marcomm News

All Bachan's: Look for the Octopus Habit Burger: A billboard sparks beef with In-N-Out Special Olympics: Reclaiming the word "special" Habit Burger: Creating a mascot... then killing it Hotel Tonight X Airbnb: A mighty fine travel deal Progressive: A savings paradise Discord: Find people who speak your language Habit Burger: A Case Study you might actually enjoy CoachArt: Helping chronically ill children enjoy life Monster Hunter Now: Encouraging gamers to touch grass Pro Rodeo: It's only 8 seconds Oreo: Just the creme
Bachan's: Look for the Octopus Habit Burger: A billboard sparks beef with In-N-Out Special Olympics: Reclaiming the word "special" Habit Burger: Creating a mascot... then killing it Hotel Tonight X Airbnb: A mighty fine travel deal Progressive: A savings paradise Discord: Find people who speak your language Habit Burger: A Case Study you might actually enjoy CoachArt: Helping chronically ill children enjoy life Monster Hunter Now: Encouraging gamers to touch grass Pro Rodeo: It's only 8 seconds Oreo: Just the creme