Habit Burger & Grill
Habit’s Double Charburger was voted America’s #1 burger by USAToday.
Even beating the likes of Five Guys and In-N-Out.
So we bought billboards outside of our competitors’ most popular restaurants and got to trolling.
OOH
We also took out a full page print ad in the Los Angeles Times.
It caused quite the stir.
And it resulted in Habit’s most profitable month ever.
To celebrate all the success, we blasted our #1 burger into space.
The following year (2025), Habit won #1 burger again.
And In-N-Out fell to 4th.
So we adjusted accordingly.
Our efforts got us a spot in Dictionary.com’s example of trolling.
